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Developing an icon family for Dojo.
As part of a holistic brand refresh, I led work on a custom family of icons we could use in our products and marketing work.
We quickly honed in on a style that was softly sculpted, almost playfully bulging, with a ton of subtle details weaved throughout the icon set.
In all we created more than 130 icons that can are used throughout ClassDojo, Dojo Tutor, Dojo Sparks, and Dojo Islands.
ClassDojo
Icon Design
Brad Ellis