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Developing the photography style for Square, Caviar, and Cash App.

We decided early on in designing and building Block (Square, Caviar, and Cash App) that we believed great photography was going to be crucial. We wanted to use iconic images that you could read in seconds to tell the story of our products and build brand recognition.

Over the course of 5 years, I led our entire approach to photography, built an internal team, and personally art directed every shoot.

We decided early on in designing and building Block (Square, Caviar, and Cash App) that we believed great photography was going to be crucial. We wanted to use iconic images that you could read in seconds to tell the story of our products and build brand recognition.

Over the course of 5 years, I led our entire approach to photography, built an internal team, and personally art directed every shoot.

We decided early on in designing and building Block (Square, Caviar, and Cash App) that we believed great photography was going to be crucial. We wanted to use iconic images that you could read in seconds to tell the story of our products and build brand recognition.

Over the course of 5 years, I led our entire approach to photography, built an internal team, and personally art directed every shoot.

Client

Client

Block / Square

Medium

Medium

Photography

Photography

Roles

Roles

Creative Direction
Art Direction

Credits

Credits

Dwight Eschliman
Valerie Ranum
Alex Katz

Dwight Eschliman
Valerie Ranum
Alex Katz