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Designing a modern stencil typeface for team productivity app Flow.
As part of a brand refresh for the team productivity platform Flow, I led the design of a custom stencil typeface named Summit.
This typeface grew out of the logo for Flow, which used a soft abstracted stencil-like treatment for the wordmark. We then decided to extend this into a full typeface to be used as their display face across all marketing and branding work.
At the time, Flow as used by more than 300,000 teams in more than 140 countries including Shopify, Axios, Harvard, Merck, and Carhartt.
Flow / Tiny
Typography
Creative Direction
Type Design
Jeremy Mickel