Photography
Photography shapes how a brand feels more than almost anything else. One good photo shows what a product is, where it fits in someone’s life, and what kind of company made it. At Block, I led photography for Square, Caviar and Cash App for five years. I built an in-house team and art directed every shoot.
Hardware
I art directed product shoots for Square’s readers and Register. Each one had to show the device clearly and make it instantly recognisable as Square.
Square · Register
Editorial
For Caviar (now part of DoorDash), we shot family dinners, weekend get-togethers and late-night date nights at home. The goal was photos that felt real and lived in, with food that still looked its best.
Caviar · Family dinner
Studio
Studio shoots for Square, Caviar and Cash App. Each image had to read in seconds and tell one clear story about the brand.
For Square, Caviar and Cash App
Portrait
I directed portrait shoots for a global Square ad campaign, Square’s launch in Japan and a Caviar campaign. The goal was human connection, and I directed every part of it: locations, talent, wardrobe and styling, lighting, the shot list and final retouching.
For Square and Caviar
- My role
- Creative Direction, Art Direction
- Collaborators
- Dwight Eschliman, Valerie Ranum, Alex Katz