Block

Head of Design · Square, Cash App, Caviar · 2011 to 2016

I was Head of Design at Square from 2011 to 2016. I joined when the company had about 50 people, reported to Jack Dorsey and grew design from 3 people to 50 across six disciplines. I led the design of all of Square's early apps and the early designs and explorations that became Cash App, and I led photography for Square, Caviar and Cash App.

Team: 3 to 50
Disciplines: Six
Outcome: The early designs that became Cash App
Reported to: Jack Dorsey
Recognition: One Show Gold Pencil

Body of work · 2011 to 2016

Designing every early Square app

I led the design of all of Square's early apps: Square, Square Register, Square Wallet and Square Taxi.

They served everyday business owners and laid the foundation for Block.

Read the full case study

Square Register Take Payment screen on a phone showing $35.04 above a number keypad

Square Register iPad item grid of pastries and coffee drinks beside an order list with a Charge button

Square Register item setup on iPad in a blueprint style, with plus tiles and Add Favorite and Create Item options

iPad order tickets on a wooden background listing customers' cafe orders with checkboxes and an Order Complete button

Taxi payment display showing a gray map of midtown Manhattan with a running total of $25.00

Body of work · Square, Caviar, Cash App

Every shoot art directed in house

I led photography for Square, Caviar and Cash App for five years. I built an in-house team and art directed every shoot.

See all photography

Studio

Overhead view of a fish market counter with crabs, fish and oysters on ice and a salmon fillet on a scale

Handmade ceramic vase with a glossy copper and brown glaze on a cream background

Close crop of a terracotta-colored ceramic teapot spout and handle on a cream background

Grid of six Japanese housewares on white: iron kettle, utensils, clay pot, ladle, blue cloths and a whisk broom

Grid of six cafe items on dark wood: pour-over coffee, matcha latte, chestnut dessert, matcha, latte art and green ice cream

Grid of six Japanese meals on black dishes with chopsticks, including bento, rice bowls and sushi

Editorial

Overhead view of a family dinner at a wooden table with pasta, roasted carrots, salads and drinks

Overhead view of a candlelit dinner with sliced flatbread on a board and two people eating pasta

Burger with bacon, tomato and lettuce beside sweet potato fries on a wooden plate, with a pink drink and crayons

Overhead view of a casual party spread with grilled skewers, sliders, caprese skewers and drinks on a rustic table

Hardware

Exploded view of a white Square card reader showing its circuit board, casing and audio plug on black

A hand holding an iPhone showing a card in a wallet, tapping it on a white Square contactless reader

Square Register on black as a hand inserts a Visa card into the reader, with the total shown on screen

Portrait

Portrait of a smiling woman with short dark hair in a brown apron and pink top against a purple backdrop

Portrait of a woman holding a vintage camera in front of her face, wearing a flower headpiece, against pink

Portrait of a bearded man in a blue chambray shirt with a cream canvas backpack over his shoulder

Portrait of a man in black glasses, a tuxedo and a velvet bow tie with his arms crossed against a gray backdrop

Organization

Growing Square's design team from 3 to 50

I grew design from 3 people to 50 across six disciplines.

Design Team50 people

Product
Brand
Copywriting
Video
Photography
Print & Packaging

Flow task list with a task detail panel

Next companyFlowCEO in Residence, Tiny · 2019 to 2022

Block

Head of Design · Square, Cash App, Caviar · 2011 to 2016

I was Head of Design at Square from 2011 to 2016. I joined when the company had about 50 people, reported to Jack Dorsey and grew design from 3 people to 50 across six disciplines. I led the design of all of Square's early apps and the early designs and explorations that became Cash App, and I led photography for Square, Caviar and Cash App.

Team: 3 to 50
Disciplines: Six
Outcome: The early designs that became Cash App
Reported to: Jack Dorsey
Recognition: One Show Gold Pencil

Body of work · 2011 to 2016

Designing every early Square app

I led the design of all of Square's early apps: Square, Square Register, Square Wallet and Square Taxi.

They served everyday business owners and laid the foundation for Block.

Read the full case study

Square Register Take Payment screen on a phone showing $35.04 above a number keypad

Square Register iPad item grid of pastries and coffee drinks beside an order list with a Charge button

Square Register item setup on iPad in a blueprint style, with plus tiles and Add Favorite and Create Item options

iPad order tickets on a wooden background listing customers' cafe orders with checkboxes and an Order Complete button

Taxi payment display showing a gray map of midtown Manhattan with a running total of $25.00

Body of work · Square, Caviar, Cash App

Every shoot art directed in house

I led photography for Square, Caviar and Cash App for five years. I built an in-house team and art directed every shoot.

See all photography

Studio

Overhead view of a fish market counter with crabs, fish and oysters on ice and a salmon fillet on a scale

Handmade ceramic vase with a glossy copper and brown glaze on a cream background

Close crop of a terracotta-colored ceramic teapot spout and handle on a cream background

Grid of six Japanese housewares on white: iron kettle, utensils, clay pot, ladle, blue cloths and a whisk broom

Grid of six cafe items on dark wood: pour-over coffee, matcha latte, chestnut dessert, matcha, latte art and green ice cream

Grid of six Japanese meals on black dishes with chopsticks, including bento, rice bowls and sushi

Editorial

Overhead view of a family dinner at a wooden table with pasta, roasted carrots, salads and drinks

Overhead view of a candlelit dinner with sliced flatbread on a board and two people eating pasta

Burger with bacon, tomato and lettuce beside sweet potato fries on a wooden plate, with a pink drink and crayons

Overhead view of a casual party spread with grilled skewers, sliders, caprese skewers and drinks on a rustic table

Hardware

Exploded view of a white Square card reader showing its circuit board, casing and audio plug on black

A hand holding an iPhone showing a card in a wallet, tapping it on a white Square contactless reader

Square Register on black as a hand inserts a Visa card into the reader, with the total shown on screen

Portrait

Portrait of a smiling woman with short dark hair in a brown apron and pink top against a purple backdrop

Portrait of a woman holding a vintage camera in front of her face, wearing a flower headpiece, against pink

Portrait of a bearded man in a blue chambray shirt with a cream canvas backpack over his shoulder

Portrait of a man in black glasses, a tuxedo and a velvet bow tie with his arms crossed against a gray backdrop

Organization

Growing Square's design team from 3 to 50

I grew design from 3 people to 50 across six disciplines.

Design Team50 people

Product
Brand
Copywriting
Video
Photography
Print & Packaging

Flow task list with a task detail panel

Next companyFlowCEO in Residence, Tiny · 2019 to 2022