After joining Dojo as Head of Creative in 2023, one of my strategic goals was to breathe new life into core characters like Mojo and introduce new characters alongside him like Sparky for Dojo Sparks, Nova for Dojo Tutor, and Bandit for Dojo Islands.

I led the refresh of Dojo's core characters as well as the creation of our own 3D aesthetic and the build out of an internal 3D team. I wanted to create an aesthetic that could become synonymous with the company, build our brand, and be used for everything from our characters to 3D illustrations and assets in our products and marketing experiences.