ClassDojo

VP of Design · Dojo, the maker of ClassDojo · 2022 to 2026

I was VP of Design at Dojo, the maker of ClassDojo, from 2022 to 2026, and led a design team of 35 across five sub-teams. We rebuilt the ClassDojo app around one home screen for five products, refreshed the characters at the heart of the brand and built an in-house 3D team. We also redesigned Dojo Islands, the company's collaborative game for kids, and designed a family of more than 130 icons.

Team
35
Reach
51M1
Outcome
Five products, one home screen
Recognition
Fast Company 20252
ClassDojo app Home tab on an iPhone with upcoming event cards and a teacher's photo post of a woman helping a boy
ClassDojo Home feed on an iPhone showing a Maypole Spring Celebration event post with an RSVP button
ClassDojo Photos tab on an iPhone with a Kindergarten Recap highlight card above a grid of class photos
Islands logo in glossy white lettering on a pink to orange gradient background
Playful 3D character in a white costume with a purple crest, leaping on a pink to orange gradient background
Grid of green and cream lesson cards for the M, S and A sounds, showing progress dots and play buttons
Collection of 3D ClassDojo characters and glossy icons, including a blue one-eyed monster, a flame and a green headband character
Two 3D ClassDojo characters, one in a knight helmet and yellow shirt, one in a green beanie and school vest
Golden 3D trophy of a one-eyed character holding a pencil, on a round pedestal against a deep purple backdrop
Four plasticine cubes in pink, orange, green and blue, each with a different monster face
Lime green 3D character with a black headband, crossed arms and a sly smile, on a light gray background
Glompy title lettering above a blue spotted 3D one-eyed monster with colorful horns, on purple
3D one-eyed character with a green beanie, braces and a tan school vest, standing on a light gray background
Yellow clay school building with a red roof, purple flag and one cartoon eye
  • Rounded white graduation cap icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white camera icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white folder icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white music note icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white lightning bolt icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white photo gallery with a mountain and sun icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white laptop screen with a squiggle drawn on it icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white paper plane send icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white calendar icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white spiral notebook with a label icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white award rosette with ribbons icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white megaphone announcement icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white trash can icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white apple icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white printer icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white translation with a character and the letter D icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white paperclip attachment icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white speech bubble icon with a soft, hand-drawn style, from the Dojo icon family
  • White silhouette icon of a headband-wearing ClassDojo character with a floating dot
  • White silhouette icon of a one-eyed furry ClassDojo-style monster character
Organization

A design team of 35, in five sub-teams

I directly led and managed a design team of 35 across five sub-teams.

Design Team35 people
  • Product Design
  • Brand Design
  • Art & Illustration
  • Game Design
  • Monetization & Growth Design
  1. More than 51 million kids, families and teachers use ClassDojo every month. Source: Y Combinator
  2. ClassDojo was named one of Fast Company's Best Workplaces for Innovators in 2025. Source: ClassDojo

ClassDojo

VP of Design · Dojo, the maker of ClassDojo · 2022 to 2026

I was VP of Design at Dojo, the maker of ClassDojo, from 2022 to 2026, and led a design team of 35 across five sub-teams. We rebuilt the ClassDojo app around one home screen for five products, refreshed the characters at the heart of the brand and built an in-house 3D team. We also redesigned Dojo Islands, the company's collaborative game for kids, and designed a family of more than 130 icons.

Team
35
Reach
51M1
Outcome
Five products, one home screen
Recognition
Fast Company 20252
ClassDojo app Home tab on an iPhone with upcoming event cards and a teacher's photo post of a woman helping a boy
ClassDojo Home feed on an iPhone showing a Maypole Spring Celebration event post with an RSVP button
ClassDojo Photos tab on an iPhone with a Kindergarten Recap highlight card above a grid of class photos
Islands logo in glossy white lettering on a pink to orange gradient background
Playful 3D character in a white costume with a purple crest, leaping on a pink to orange gradient background
Grid of green and cream lesson cards for the M, S and A sounds, showing progress dots and play buttons
Collection of 3D ClassDojo characters and glossy icons, including a blue one-eyed monster, a flame and a green headband character
Two 3D ClassDojo characters, one in a knight helmet and yellow shirt, one in a green beanie and school vest
Golden 3D trophy of a one-eyed character holding a pencil, on a round pedestal against a deep purple backdrop
Four plasticine cubes in pink, orange, green and blue, each with a different monster face
Lime green 3D character with a black headband, crossed arms and a sly smile, on a light gray background
Glompy title lettering above a blue spotted 3D one-eyed monster with colorful horns, on purple
3D one-eyed character with a green beanie, braces and a tan school vest, standing on a light gray background
Yellow clay school building with a red roof, purple flag and one cartoon eye
  • Rounded white graduation cap icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white camera icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white folder icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white music note icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white lightning bolt icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white photo gallery with a mountain and sun icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white laptop screen with a squiggle drawn on it icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white paper plane send icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white calendar icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white spiral notebook with a label icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white award rosette with ribbons icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white megaphone announcement icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white trash can icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white apple icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white printer icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white translation with a character and the letter D icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white paperclip attachment icon with a soft, hand-drawn style, from the Dojo icon family
  • Rounded white speech bubble icon with a soft, hand-drawn style, from the Dojo icon family
  • White silhouette icon of a headband-wearing ClassDojo character with a floating dot
  • White silhouette icon of a one-eyed furry ClassDojo-style monster character
Organization

A design team of 35, in five sub-teams

I directly led and managed a design team of 35 across five sub-teams.

Design Team35 people
  • Product Design
  • Brand Design
  • Art & Illustration
  • Game Design
  • Monetization & Growth Design
  1. More than 51 million kids, families and teachers use ClassDojo every month. Source: Y Combinator
  2. ClassDojo was named one of Fast Company's Best Workplaces for Innovators in 2025. Source: ClassDojo